Details key steps to avoid "fad diet" fate and deliver on promise as the "next big focus in food"

Calling personalized nutrition the next big focus in food, the team at Lux research has served up an analysis of the key commercialization requirements for products and services seeking to deliver personalized dietary recommendations to consumers. This deep dive defines personalized nutrition, lays out success factors, maps the current landscape, and highlights potential pitfalls as well as new market opportunities.

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