Lux Research finds true traction for augmented reality (AR) lies in the enterprise

Augmented reality (AR) has long captured the imagination of consumers, technologists and, of course, investors. A mix of high tech companies and venture capital firms have invested more than $9 billion in AR in recent years, building an innovation framework for this technology. While headlines have focused on AR's potential to transform gaming, sports, and entertainment, we have identified enterprise applications as the area where AR has seen the most success and traction.

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